HEIRMUFFS™ WHOLESALE SHOWROOM

THE FOUNDATION

Everyday icons designed to anchor the assortment—and give customers a reason to return.

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THE FOUNDATION — HEIRMUFFS™ collection design
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18 products

COLLECTION STORY

THE FOUNDATION brings together everyday icons for customers beginning a HEIRMUFFS™ collection or adding dependable styles to an existing one.

The everyday starting point

Anchor the assortment with versatile Front Sets that support everyday wear, first complete-pair purchases, and easy gifting.

Introduce the system with familiarity

Place these designs near the system demonstration so staff can move naturally from a familiar silhouette to fit selection and future Front Set additions.

System reminder

Front Sets, fit-specific Stem Sets, and Universal Screw-Backs are selected separately.

See How HEIRMUFFS™ Works

Add variety without losing the core

New shapes, settings, and scales extend an everyday assortment while preserving an easy customer explanation.

Wholesale planning

Opening requirements, qualified-order guidance, and reorder support are explained in the Wholesale Catalog.

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